Good commercial property photography is about more than simply showing a building. The pictures should be bright and inviting, they should be engaging and interesting and they should make the viewer want to see more.
In general it is desirable to make spaces feel large, but simply reaching for the wide angle lens for every shot would mean you miss the chance to create images that tell the story of the space.
The images should also show the space accurately. If the walls are vertical in the building, they should be vertical in the photos! Distortion from the spherical lens should be removed and reflections minimised with lens filters.
Images should be carefully composed to lead the eye into the space and to points of interest that the photographer wants to emphasise. Leading lines, creating a frame within the image itself and utilising symmetry can all help to create more effective images. Light levels, colours and contrast can be managed by a combination of shooting techniques and post production. These can also be adjusted to direct the viewers’ focus to the preferred areas of the photo.
With many commercial properties it can be important to make them appear as busy as possible and the images should be composed to maximise the impression of footfall. Learn more about managing footfall here.
My skills and techniques have evolved over the last two decades as I have built up a wealth of experience. My work has taken me across the whole of the UK and into every professional sector.
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